OUR STORY

Co-Founders Gabriel Noboa and Matt Taffoni set out to revolutionize the world of sports with a primary focus around protecting athletes at all levels from preventable heat related illnesses. Both stemming from different backgrounds, Matt a former student athlete now physician, and Gabriel a Private Banker turned entrepreneur had the perfect dynamic to build a strong team.

We developed this product with your family, friends, and team in mind. Unfortunately, rarely is there any news article or public initiative to improve hydration protocols until it is too late and tragedy strikes. The truth is dehydration in most cases is preventable when armed with the right product and knowledge. Our passion as a company is to raise awareness nationwide on how common and preventable dehydration truly can be.

Lytening is a lifestyle that benefits everyone from youth sports to the major leagues. Use it daily to prevent and treat the effects of dehydration, keeping yourself safe and performing at your best. 

Our goal is for you to join our Lytening family and help us raise awareness. Educating our communities and building better habits are the steps needed to prevent heat related tragedies from occurring. We are stronger together.